Saturday 18 July 2009

Get Loads Of Traffic To Your Website

There are various strategies you can use to increase your traffic to your website. Contrary to popular belief driving website traffic is not rocket science, but there is no wizard like way to turn you site into a powerhouse. So what you need to do is combine some of the various strategies to significantly increase your traffic for the long term.

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Onsite SEO

Doing onsite SEO (search engine optimization) means basically all the bits and pieces you do on your site to ensure it is permanently indexed and listed in the search engine. Onsite SEO starts when you initially purchase your domain name, hopefully if you have already purchased one, you made sure it included at least one of your keywords. It progresses when you start to add content to your pages, making sure your titles of each page are in fact your keywords, make sure there is a high count of your keywords in the internal links as well as the meta tags.

The first vital part is making sure you have thoroughly researched the keywords that will be targeted. Make sure you make a calculated decision because it is pointless picking keywords that have been destroyed by much bigger competition, but on the other hand why pick a keyword that will rank number on google but no one is searching for it? You need to pick the one in between try finding one that has as little competition with as many searches as possible.

Offsite SEO

Doing Offsite SEO basically means the things that you do on other web pages to increase your SEO. This tends to include the following:

- Using Social Network sites: Doing this can not only get your website indexed in search engines faster, it can also mean you can get targeted traffic by building your online presence and joining related communities.

- Using Article Marketing: Most article marketing sites will allow you to promote your site either in the body of the text or commonly in a resources box at the end of the article. This can increase you search engine ranking hugely. If you can spare the time to write articles regularly, you will fast become a recognised expert in your chosen field meaning people will respect your knowledge a lot more.

- Using Video to Market: This is a very new way of advertising, its very similar to the previous one but video marketing can be a lot more interacting, meaning the viewer can learn to trust you a lot quicker if they see you knowing what you are talking about.

- Use Forums and Blogs to your advantage: Post on other people’s forums and blogs leaving comments can help get your website noticed by others. If you make thoughtful and useful posts the community will learn to respect you and will intern take a look at your website.

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- Take Advantage of PPC Campaigns: Now technically this doesn’t fall under the SEO category it actually relates to Search Engine Marketing (SEM) since you are basically paying to promote your site. It is a very powerful tool since all your traffic is specifically targeted to your keyword.

If you are able to implement all of the above techniques, then there is absolutely no reason why your website should not be driving lots of targeted traffic. Please remember that not all strategies work for all businesses and markets, so make sure all aspects are evaluated.

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